Designing the people side of business scale.

your team. your leadership. your future.

For proactive, strategic founders ready to upgrade how they hire, lead, and work.

let’s get real about trial and error.

I get why you actually kinda like it. I’m obsessed with learning by doing, too. And your business is unique, and close to your heart.

When it comes time to hire and expand, I bet I know the first three people you’ve tried:

  1. An offshore VA, because they’re low cost.

  2. An intern, because you love giving back and mentoring.

  3. Your niece (or mom, or cousin), because you already trust them as a person.

This gave you a bit of time back, for awhile. But you can almost feel the upper limits like a physical ceiling, and your head hurts.

It’s not scale. Not growth. And you’re still up late, redoing work, applying corrections, and wondering if this “team” thing is actually for you.

The cost of trial-and-error hiring adds up fast: $15K+ per misstep, not counting your time or energy.

The better move? Design for performance up front.

Most founders don’t get this type of support until they’ve scaled to 50+ people. I’m here to change that.

it’s time to professionalize your org design,
so you can actually grow.

did you know there’s a proven way to
design your team for scale?

who i co-create with.

the proactive strategist.

You’re a successful multi-six figure founder with a small team of part-timers or contractors. You’ve grown beyond this, and you’re wondering if you should go full-time with a few key people.

Your team has been mostly helpful; they’re nice, and you thought you could train them to be future leaders. But when the rubber meets the road, you aren’t seeing the level of performance that you want. You’re not getting the time back that you wanted. Or the revenue.

You need a right-sized, right-skilled team, and that means you have to learn how to design higher level roles and evaluate skills right from the interview stage, whether you hire from the inside or externally. Every hire changes things.

You see the summit ahead, and you want to be at the top of your game for this.

the funded founder.

You just got funding for your startup — WOOHOO!!

Your founding team is clutch. But this money gives you the ability to build out teams for them. It’s going to mean the work changes too. You and your cofounders are on the fast track to C-level status, and now you can afford high level talent that you couldn’t before.

They’re going to need something different from you. Growth changes the way you delegate, lead, manage, and allocate resources. And the pressure is on. You can’t afford to wing it.

You need someone with the experience to show you how to step into your new role, and how to engineer effective cross-functional teams that actually produce growth and scale.

the change-ready business.

You read this page and you kinda wish you knew about me a year ago.

You’re about 10-30 people strong, you’ve been doing this for 5+ years, the money has come in…

And you kinda want to burn it all down and start over.

This isn’t life, it’s burnout. You didn’t sign up to drown in your own business. Or to spend 90% of your time on drawn-out people issues and performance concerns.

Hold up, founder! You don’t need that match just yet.

You just need somebody who’s created big transformations in businesses of every stage, to help you get back to basics, redesign your team and role, and fall back in love with the work you do.

the core truth?

Culture and innovation never happen by accident.

Leadership is a practice and a skill, not a personality type.

You can design, lead, and love an organization that stands the test of time, even in a world of constant change.

Let me help you design this right the first time.

you in?

here’s how we can 

work together

client love.

a free strategy sesh may be just the thing.

You don’t have to wait until you’re ready.

Let’s get you a quick win and get you on your way to progress.

There’s no commitment, pressure, or obligation.