every hire should create
lifetime value.
In just one session, we’ll map out the exact role that drives real outcomes, ROI, and growth… not just task churn.
A hire’s true value isn’t in how many tasks they can complete.
It’s in the lasting structural improvements they create. Like refining a process so the next person is faster, or building systems that keep delivering even after they’ve moved on.
That’s what I call Team Lifetime Value (LTV).
And in the Team LTV Strategy Lab, we’ll design the one core role your business needs to scale, so every hire you make creates freedom, not more work.
sound familiar?
you need help but you're not sure what role to hire for next
you've got someone, but you're still doing most of the real work yourself
hiring has felt like a gamble more than a strategy
you want to delegate with confidence, not just hope for the best
Founders don't usually hire based on their business growth strategy.
But that’s exactly what they need for reliable results.
Most times, roles get designed around whatever's on fire, or the work you can’t stand to do anymore, or the overflow. And you end up with a job description that's really just a short-term task list. You end up with someone who can do those tasks, and nothing more.
The Team LTV Strategy Lab changes what you're designing for. We start with where your business is going and the capabilities you'd need to get there, THEN we build the role, the tools, and the hiring process around that picture.
You'll come out of it knowing exactly who to hire and why, with a capability map, job description, interview guide, and onboarding plan built specifically for your business. Custom to you, ready to use, and repeatable the next time you hire.
Let’s design your first real high-impact role
and build a team that scales itself.
introducing
The only org design accelerator that helps you fast track 3-5 years and avoid $100k+ of messy trial-and-error hires
so you can get it right the first time, grow your business, and lean into the best work of your life.
Nice to meet you!
I’m Jess.
I’m a People & Culture strategist obsessed with creating incredible teams that actually work. For your business, your growth goals, and your life.
I’ve scaled founder-led businesses between 2 and 2,000 people, and I’ve developed a unique approach to the people side of business design over the last 2 decades.
Here’s what that looks like:
4x’ed footprint and 10x’ed a team inside a healthcare startup.
Built specialty functions in 5 businesses to change the way things run.
Installed intern pipelines to train fresh talent in 3 early-stage companies.
Revamped manager roles for a multi-business entrepreneur to transform performance and unlock growth.
That’s how I know traditional HR maintenance advice doesn’t work at this stage. You need custom roles, proven org design strategies, and someone who knows how to unlock sustainable growth in any industry.
If you’re ready to stop guessing and build a team that stands the test of time, I’m here to save you 3-5 years of trial-and-error and $15k-$45k per hire.
Because million-dollar teams aren’t built by accident.
They’re built on strategy.
here’s what you get
in your strategy lab
🧠 A 2-hour 1:1 deep-dive session
Together, we’ll map your business needs, energy, and priorities to identify the exact role your business needs to scale.
📄 Four custom assets delivered within 72 hours:
A job description tailored to your business and goals, designed to attract candidates who create Lifetime Value.
A capability map outlining the skills, behaviors, and outcomes needed to drive compounding results.
An interview guide built to evaluate candidates for alignment, ownership, and long-term impact.
🌱 A full partnership option
For those who are ready to go beyond DIY, you can have me as your executive partner throughout your whole hiring process. You and I will design, interview, and decide everything together, so you can develop a professional decision-making architecture that helps you make strong, reliable decisions on talent for the whole life of your business. And you get to experience firsthand what it’s like to have a senior person on your team.
🏁 The Result
A clear, actionable hiring strategy that saves you time, money, and energy, so you can scale with confidence.
Your most high-impact strategic decision, made.
A hire you can trust.
this is for you if:
☑️ You know you need help (or maybe different help) but don’t know who to hire next
☑️ You’ve hired before, but it didn’t work out (and you don’t want to repeat that cycle)
☑️ You’re doing too much and still not spending time on the work that actually grows your business
☑️ You want to delegate with intention, not from a place of scarcity and overwhelm
☑️ You just need a quick re-set, and some professional advice and tools to shift your techniques.
this is NOT for you if:
❌ You’re hoping to throw a few tasks at someone and hope it works out
❌ You’re still validating your business model or don’t have consistent revenue
❌ You want someone else to "fix" your overwhelm without being part of the process
💡 You’re looking for deeper, ongoing support across hiring, business design, and upgrading your own role (you might want my core accelerator for deep support! Ask me about applying for The Founder Shift.)
Q: can my business benefit?
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✅ Coaches & consultants
✅ Brands where you’re the “face”
✅ Online educators and course creators
✅ Tech and AI startups
✅ Agency owners
✅ Local shop founders
✅ Membership and community builders
✅ Nonprofit starters
✅ Brand strategists
✅ Product based businesses
✅ PRETTY MUCH EVERYONE!
Q: what types of hires should we design together?
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✅ Your first ever hire
✅ Part-time contractors and VAs
✅ Fractional specialists (marketing, ops, finance, and beyond)
✅ Executive or administrative assistants
✅ A first full-time employee
✅ Operations and project managers
✅ Client-facing and account management roles
✅ Social media and content support
✅ A full team to own a function
✅ Any role you're not sure how to define yet
client love
take a peek into what it’s like to work together!
“Before working with you, I was so overextended carrying the weight of everything for my business - both internal marketing needs and client work. The result of that overwhelm was that all my internal marketing got pushed to the bottom of my to-do list and then never happened.
When we first started talking about this, I could only think of a few things to delegate. But as more time passed, I added more and more things to that list. Now I'm like, what else can I offload?!
I don't think I would do this process alone. Just having a partner in the process to keep me accountable and moving through the steps was so valuable. That you are a gem of a human made the process even more enjoyable!”
— allie, branding & web design studio founder
“Working with Jessica was a phenomenal experience! Her insight and professionalism in the business world is superb. Jessica not only assisted me in organizing my thoughts, goals, and how to take action, but she also is extremely knowledgeable about creating healthy, balanced work environments and clear expectations for staff.
— brianna, permanent jewelry store founder
“Jess helped me tremendously in just the first 30 minutes of our meeting. I was stuck, confused, and so afraid to make the wrong choice in hiring my first person. Jess stepped in and helped guide me through some pragmatic questions and helped validate my instinct. She made me feel heard and seen and ready to take this big step. Jess is the best!”
— dani, biz ops founder
TEAM LTV STRATEGY LAB
design your dream team for lifetime value.
I’m excited to offer two 1:1 support options for you:
Choose the DIY Power-Up if you only want a bit of structure before going through the process on your own. You’ll get one deep-dive design session and your hiring tools to run your own hiring process solo.
For those who are ready to truly learn the skills of reliably hiring, integrating, and keeping your A-players, you’re going to want to jump into PARTNERSHIP for 6 weeks of hands-on mentorship with me. This high-touch container with me is a 1:1 opportunity most founders don’t get until they reach at least 50 people. But the skills apply right away.
I can’t wait to see you in Strategy Lab either way!
Team LTV Strategy Lab
DIY Power-Up
A quick session to help you design a role that suits your business strategy.
$897
A 2-hour private deep-dive into your business where we design the exact role you need and make the decisions that have been holding you up.
Within 72 hours, you'll have 3 custom tools to run your hiring process on your own.
A job description tailored to your business, ready to post.
A capability map outlining the skills, behaviors, and outcomes the role needs to drive.
An interview guide custom built to help you evaluate candidates effectively on your own.
By the end, you’ll have a high-impact strategic direction
and a DIY toolkit to help you find a great hire!
Team LTV Strategy Lab
PARTNERSHIP
Expert hiring support to find, evaluate, and integrate your next A-player
$2,750
Everything in the DIY Power-Up, plus six weeks of working through your actual hiring process together.
A decisive search and evaluation strategy, built for your business growth and doable in only 2-3 weeks.
A fully built hiring playbook: the capabilities that matter for this role, what they look like in practice, how to interview for them, and how to evaluate what you hear. Built for your business, usable beyond this hire.
Resume reviews, shortlisting sessions, co-interviews, and a final evaluation and selection call together.
By the end, you’ll have the right hire in place!
or
frequently asked questions
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If you want someone to be “your person” …a long-term part of your team, they represent your company to clients, you need control over how the work gets done, or you need set hours, then you likely need a W-2 employee. W-2 does not necessarily mean full-time.
If the work is time-bound, scope-specific, or project-based, with a clear start and end date, a contractor may make more sense.
But misclassification isn’t something to mess around with. To find the rules that apply to you, search "[your state] worker classification" and navigate to a government website. If you hire someone out of state, the laws of the state where the worker lives apply to you.
I’m not an attorney though - An employment attorney versed in your state's landscape is the best person to help you decide. I'd skip asking AI for this one, we don’t need any legal hallucinations!
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This program is perfect for founders who are ready to step out of the “doing it all” role, hone their focus, get their lives and families back, and maaaaybe let go of a little control 😉 in order to get access to more time, more money, more freedom... a bigger long-term payoff.
You can be in any industry -- people are people. -
No worries. We’ll start from the ground up, covering everything from creating your first job profile to building a team structure that’s as flexible as it is effective. You’ll gain confidence and clarity at every step.
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Corporate management experience is a huge asset! But leading and building your own business FEELS personal, and most founders are surprised by that reality! Unlike established corporate structures, you’re designing roles and organizational frameworks from scratch.
We don't waste time on theory, either. This program goes beyond typical "training" by helping you build a custom team structure, define roles aligned with your vision, and create a culture that reflects your values.
With my 18+ years of experience designing new roles and scalable functions in founder-led businesses, I’ll guide you in creating a leadership approach, team, and culture that support your growth and freedom.
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If the thought of launching makes you feel worried about how you're going to handle the extra volume and work, and you're going it alone (or with a person who can't help) -- then TEAM LTV STRATEGY LAB is definitely for you.
This is true even if you’re only looking to bring on 1 person. AND, I would count part-timers, trusted consultants, fractional hires, and even vendors as part of your team. It’s not limited to full-timers.If someone is doing work on your behalf, the core skills transfer whether someone’s full time or not.
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So many of my clients say this! There are a few common scenarios:
The role was focused on the tasks you needed done at the time, but the person couldn't do any more
You were hopeful the person had potential, but they weren't a fit for your / their next step of growth
The person showed up great in their interview, but it was different once they started
Sometimes, it's about job design. Sometimes, it's about learning how to conduct an effective interview and interpret people's answers. Sometimes, it's about taking a longer-term view towards the capabilities you will need in the future.
And tbh, a lot of times, it's actually about letting go. Most founders struggle with this, and that's normal!
I'm here to help you diagnose and structure all of this. You won't have to waste time and money learning by trial and error anymore.
All purchases are subject to the Daybreak Ideas Terms & Conditions and Privacy Policy. Your results from the TEAM LTV STRATEGY LAB are dependent on the actions you take during and between sessions. We offer a framework for action, and you are responsible for being an active partner within the coaching relationship. As with any individualized program, results may vary based on your follow-through, profession, experience, expectations, and other factors — we do not offer any guarantees except our full and true investment of time in you per the parameters above.