Most founders hire their first support person hoping for relief… only to find themselves managing more, not less.
Sound familiar? If so, you’re not alone!
A hire’s true value isn’t in task completion. It’s in the lasting structural improvements they create. Like refining a process so the next person is faster, or building systems that keep delivering even after they’ve moved on.
That’s what I call Team Lifetime Value (LTV).
And in the Team LTV Strategy Lab, we’ll design the one core role your business needs to scale, so every hire you make creates freedom, not more work.
every hire should create
lifetime value.
Let’s Design Your Next High-Impact Role
and Build a Team That Scales Itself.
introducing
In just one session, we’ll map out the exact role that drives real outcomes and growth, not just tasks.
be honest:
are you still relying on assistants and interns?
still the only one creating outcomes and revenue?
kinda disappointed in their work? redoing a lot of stuff before it goes out?
are you not quite sure what the right next hire would be for your business?
This isn’t a call-out. It’s not just you.
(But it might not be your team's fault either.)
Nobody gave you a playbook for designing roles that actually create Lifetime Value. Until now.
The Team LTV Strategy Lab gives you the clarity and tools you need to hire the right person for your business — and for you.
No more guessing. No more generic job descriptions written by ChatGPT.
Just a strategic action plan to create more freedom in your business.
And custom, professionally-built tools to help you implement.
Nice to meet you!
I’m Jess.
I’m a People & Culture strategist obsessed with creating incredible teams that actually work. For your business, your growth goals, and your life.
I’ve scaled founder-led businesses between 2 and 2,000 people, and I’ve developed a unique approach to the people side of business design over the last 2 decades.
Here’s what that looks like:
4x’ed footprint and 10x’ed a team inside a healthcare startup.
Built specialty functions in 5 businesses to change the way things run.
Installed intern pipelines to train fresh talent in 3 early-stage companies.
Revamped manager roles for a multi-business entrepreneur to transform performance and unlock growth.
That’s how I know traditional HR maintenance advice doesn’t work at this stage. You need custom roles, proven org design strategies, and someone who knows how to unlock sustainable growth in any industry.
If you’re ready to stop guessing and build a team that stands the test of time, I’m here to save you 3-5 years of trial-and-error and $15k-45k per hire.
Because million-dollar teams aren’t built by accident.
They’re built on strategy.
here’s what you get
in your strategy lab
🧠 A 2-hour 1:1 deep-dive session
Together, we’ll map your business needs, energy, and priorities to identify the exact role your business needs to scale.
📄 Three custom assets delivered within 72 hours:
A job description tailored to your business and goals, designed to attract candidates who create Lifetime Value.
A capability map outlining the skills, behaviors, and outcomes needed to drive compounding results.
An interview guide built to evaluate candidates for alignment, ownership, and long-term impact.
🌱 The Result?
A clear, actionable hiring strategy that saves you time, money, and energy, so you can scale with confidence.
Your most high-impact strategic decision, made.
this is for you if:
☑️ You know you need help (or maybe different help) but don’t know who to hire next
☑️ You’ve hired before, but it didn’t work out (and you don’t want to repeat that cycle)
☑️ You’re doing too much and still not spending time on the work that actually grows your business
☑️ You want to delegate with intention, not from a place of scarcity and overwhelm
☑️ You just need a quick re-set, and some professional advice and tools to shift your techniques.
this is NOT for you if:
❌ You’re hoping to throw a few tasks at someone and hope it works out
❌ You’re still validating your business model or don’t have consistent revenue
❌ You want someone else to "fix" your overwhelm without being part of the process
💡 You’re looking for deeper, ongoing support across hiring, business design, and upgrading your own role (you might want my core accelerator for deep support! Ask me about applying for The Founder Shift.)
Q: can my business benefit?
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✅ Coaches & consultants
✅ Brands where you’re the “face”
✅ Online educators and course creators
✅ Tech and AI startups
✅ Agency owners
✅ Local shop founders
✅ Membership and community builders
✅ Nonprofit starters
✅ Brand strategists
✅ Product based businesses
✅ PRETTY MUCH EVERYONE!
Q: what types of hires should we design together?
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✅ Coaches & consultants
✅ Brands where you’re the “face”
✅ Online educators and course creators
✅ Tech and AI startups
✅ Agency owners
✅ Local shop founders
✅ Membership and community builders
✅ Nonprofit starters
✅ Brand strategists
✅ Product based businesses
✅ PRETTY MUCH EVERYONE!
client love
take a peek into what it’s like to work with me:
“Working with Jessica was a phenomenal experience! Her insight and professionalism in the business world is superb. Jessica not only assisted me in organizing my thoughts, goals, and how to take action, but she also is extremely knowledgeable about creating healthy, balanced work environments and clear expectations for staff.”
“We grew a single company with about 8 associates into a 12-office organization with more than 75 associates, due in large measure to the contributions of Ms. Noon!”
“Jess is a powerhouse leader with an incredible background in leadership, coaching, and people. What I love most about her is her energy, she is not only high-energy high-impact, she cares deeply about the success of everyone around her,”
TEAM LTV STRATEGY LAB
build your dream team in 1 session.
I’m excited to offer two 1:1 support options for you:
Choose the CORE EXPERIENCE only if you’re just looking for one design session and your hiring tools.
For those who are ready to truly learn the skills of reliably hiring, integrating, and keeping your A-players, you’re going to want to jump into ELITE for 4 weeks of hands-on mentorship with me. This high-touch container with me is a 1:1 opportunity most founders don’t get until they are at least 50 people.
I can’t wait to see you in Strategy Lab either way!
Team LTV Strategy Lab:
the core experience
$1097
$797
You’ll unlock:
My high-impact Team LTV Strategy Lab experience:
2 hours, a private deep-dive into your business
+ decision-making power hour.
By the end, you’ll know exactly what to do with your team.
Then I’ll do the back-end for you:
Full scope of one role, including a job description and instructions on how and where to post it.
Custom-built hiring playbook for 1 role, complete with capabilities, outcomes, evaluation parameters, and an interview guide.
An onboarding and performance guide to getting your new hire up to speed in 30 days and innovating by 90.
or
Team LTV Strategy Lab ELITE:
expert level hiring support to find, onboard
and integrate your next A-player
$3997
$2,900
Everything in the Core Experience PLUS:
4 weeks of hands-on support - a Head of People without the overhead
Customization of your onboarding process and training on the playbooking process, including performance outcomes, and behavioral and technical targets.
A simple and effective 2-3 week hiring process built out, including a culture-forward search strategy, so you can hit the ground running, decisively and effectively.
We run your hiring process together. Resume reviews, co-interviews, trainings on how to shortlist quickly and effectively, and evaluation and selection sessions.
You get to learn by collaborating hand-in-hand with someone who is an expert in this.
By the end you’ll be an expert too.
frequently asked questions
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This program is perfect for founders who are ready to step out of the “doing it all” role, hone their focus, get their lives and families back, and maaaaybe let go of a little control 😉 in order to get access to more time, more money, more freedom... a bigger long-term payoff.
You can be in any industry -- people are people. -
No worries. We’ll start from the ground up, covering everything from creating your first job profile to building a team structure that’s as flexible as it is effective. You’ll gain confidence and clarity at every step.
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Corporate management experience is a huge asset! But leading and building your own business FEELS personal, and most founders are surprised by that reality! Unlike established corporate structures, you’re designing roles and organizational frameworks from scratch.
We don't waste time on theory, either. This program goes beyond typical "training" by helping you build a custom team structure, define roles aligned with your vision, and create a culture that reflects your values.
With my 17 years of experience designing new roles and scalable functions in founder-led businesses, I’ll guide you in creating a leadership approach, team, and culture that support your growth and freedom.
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If the thought of launching makes you feel worried about how you're going to handle the extra volume and work, and you're going it alone (or with a person who can't help) -- then TEAM LTV STRATEGY LAB is definitely for you.
This is true even if you’re only looking to bring on 1 person. AND, I would count part-timers, trusted consultants, fractional hires, and even vendors as part of your team. It’s not limited to full-timers.If someone is doing work on your behalf, the core skills transfer whether someone’s full time or not.
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So many of my clients say this! There are a few common scenarios:
The role was focused on the tasks you needed done at the time, but the person couldn't do any more
You were hopeful the person had potential, but they weren't a fit for your / their next step of growth
The person showed up great in their interview, but it was different once they started
Sometimes, it's about job design. Sometimes, it's about learning how to conduct an effective interview and interpret people's answers. Sometimes, it's about taking a longer-term view towards the capabilities you will need in the future.
And honestly? A lot of times, it's actually about letting go. Most founders struggle with this, and that's normal!
I'm here to help you diagnose and structure all of this. You won't have to waste time and money learning by trial and error anymore.
All purchases are subject to the Daybreak Ideas Terms & Conditions and Privacy Policy. Your results from the TEAM LTV STRATEGY LAB is dependent on the actions you take during and between sessions. We offer a framework for action, and you are responsible for being an active partner within the coaching relationship. As with any individualized program, results may vary based on your follow-through, profession, experience, salary expectations, and other factors — we do not offer any guarantees except our full and true investment of time in you per the parameters above.