Fractional

People & Culture

Leadership

Need People & Culture expertise,
but don’t have budget for a full-time expert yet?

Try Fractional.

The earlier you invest in how your company hires, behaves, operates, and grows, the easier it is to scale—without chaos.

But most early startups and small teams aren’t ready for a full-time People & Culture exec. Typically, you don’t get this level of support and guidance until you’re at least 100 people or more. And by then, there’s a lot of “unlearning” and redesigning to do.

That’s where fractional support comes in.

It’s a proactive step. Instead of waiting until your culture is reactive (or worse—becomes a problem), a fractional People & Culture partner helps you build the right foundations early, so every new hire strengthens your company instead of adding complexity.

How do you know it’s time?

  • You’re successful and growing, but you’re making up your org structure as you go, and you’re not quite sure what the next phase of team evolution should look like.

  • You know culture matters, but right now, it’s just vibes—not an intentional strategy.

  • You’ve outgrown your startup scrappiness, but you need help designing what’s next.

  • You aren’t ready for a traditional, full-scale HR department, but you need scalable, high-impact people strategies and help with implementation.

Fractional People & Culture gives you access to senior-level expertise—without the full-time overhead.

Let’s build the next stage of your business on purpose.

MY SPECIALTIES.

17 years’ experience building new functions and designing teams inside founder-led businesses.

Culture change and organizational development work for BMW, the UN System, & several startups from 2-2,000 people strong, across 4 industries.

An entire career dedicated to implementing culture strategies, including 8 years in Talent Acquisition & Management, 5 years in organizational development consulting, 4 years in Leadership Development & Strategic Learning, 2 years in coaching.

MBA, certified leadership & transformation coach, and experienced facilitator & consultant

Read more about my work here.

build & SCALE a new function.

Every startup starts with a core group of people who do it all.

But as you scale faster and bigger, you quickly realize there’s a whole category of work that needs ownership.

This is a function you know will be critical—but it’s either outside your personal expertise or it’s something everyone’s doing a little piece of. The reality is that most founders don’t have the internal expertise (or time) to build a specialty that scales without you having to redesign it every couple years.

Instead of guessing (or waiting until it’s a mess), I help you design and stand up your new function from scratch—mapping out its purpose, structure, key responsibilities, and how it integrates into your business.

Together we build:

  • Clarity on scope and scaling plan—so you don’t over-hire or under-resource

  • Defined roles & responsibilities—who does what now, and how the function will evolve

  • Workflows & cross-functional alignment—so it doesn’t become an island

  • Hiring roadmap—whether you need to start lean or build a full team

A high-impact function doesn’t just exist or evolve on its own—it’s designed for scale.

Let’s build it right.

how it works. 👇

  • A function isn’t just a title—it’s a system for how work gets done.

    We start by figuring out exactly what this function owns, how it fits into the business, and what success looks like.

    We’ll also rethink your role—because if you’re still too involved in the details, it’s not really built to scale.

  • You don’t just need someone to fill a gap—you need the right people in the right seats at the right time.

    We’ll map out how this function grows over the next few years, what skills and capabilities you’ll need both now and later, and whether to promote from within or hire externally.

    The goal? A function that runs smoothly without you needing to control every bit of it.

  • Establishing a function is one thing—making it work in the business is another.

    We’ll plan for how it integrates, how to communicate changes, and how you’ll maintain strategic oversight without being in the weeds.

    This is where you shift from operator to leader, without losing touch with what matters most.

design or transform your culture.

culture = the actions and decisions that are accepted and rewarded in your organization.

What do you really want your business to become?

The most innovative? Impactful? Growth-oriented? People-centered? Collaborative? High-performing? Transformational?

And are you doing what it takes to build an intentional culture that will actually produce the results you want?

Or are you allowing your culture to be created by default, leaving it vulnerable to internal and external chaos?

Let’s be real here: You wouldn’t take an accidental approach to your organization’s success.

So don’t take a hands-off approach to your culture and leave yourself scrambling to fix the fractures every time you grow.

Engineer it intentionally from day one, and watch it become the main factor of success and growth for your business.

I work collaboratively with you AND your team to co-create a culture that feels good AND produces results.

(You do not have to choose between the two.)

how it works. 👇

  • What’s working? What’s broken? What behaviors and decisions are shaping your culture right now?

    Together with your team, we map out the unspoken rules that drive your business and identify the gaps that could hold you back. We strengthen what’s already great, mitigate what’s getting in the way, and design a future-proof culture that evolves as you scale.

    The key? Culture isn’t dictated from the top—it’s co-created with the people who live it every day.

  • Culture isn’t a list of values on your website—it’s how decisions get made, how priorities get set, and how people interact when no one’s watching.

    We design rituals, incentives, and frameworks that reinforce the right behaviors with defined ownership, but not micromanagement.

    Whether it’s adjusting hiring standards, redesigning performance management, rethinking collaboration rhythms, or embedding culture into everyday workflows, we make sure culture is built into the way your business actually operates.

  • Culture doesn’t stick just because you wrote it down. It has to be reinforced—day after day, decision after decision.

    We build a system that makes it real: leadership coaching for top leaders (one full year), team workshops (monthly for six months, then quarterly), and a process to keep evolving as you grow.

    No fluff, no happy hours disguised as culture work. Just a clear, intentional way to make sure your culture isn’t just words on a slide—it’s how your company actually runs.

consulting, but not like the big guys.

BUSINESS PROBLEMS CAN ALMOST ALWAYS BE SOLVED with people.

But most orgs don’t look at it that way. They chase process fixes, tech stacks, and restructuring efforts—without realizing their biggest untapped resource is right in front of them. Your people are the solution. But only if they’re set up to succeed and included in the design of what’s next.

If execution is stalling, performance is slipping, or your structure isn’t keeping up with your strategy, let’s get your team involved and come up with a custom solution that actually works.

✅ Work isn’t flowing the way it should. Siloed teams, slow decision-making, unclear ownership—friction is costing you speed and results.
✅ Performance is not quite hitting the mark, but you know firing everyone is not the answer. Get to the root of what’s missing—capabilities, clarity, incentives—before you assume it’s a hiring problem.
✅ Your workforce has shifted, and your org design needs to catch up. Whether due to growth, retention struggles, or restructuring, your people strategy needs to match where the business is now.
✅ You’re making big moves, and your people need to move with you. Pivots, funding, or expansion—if your team isn’t evolving alongside your vision, execution will stall.

You don’t need another strategy deck—you need a real plan and an implementing partner to make it happen.

how it works. 👇

  • No bloated reports, no endless discovery. I go straight to the root of the issue—through data, interviews, and initial focus groups—to uncover what’s really holding your business back.

    Then, we build a top-line strategy informed by your real-world challenges and goals, and powered by the insights from your front lines.

  • Change that’s done to or for people doesn’t stick.

    I lead targeted workshops to co-create solutions with the people closest to the work—your team.

    We align on challenges, generate real solutions, and make sure the path forward is both strategic and executable.

  • Rolling out change without testing is a recipe for failure.

    We pressure-test new approaches in a controlled way, identify what’s working (and what isn’t), and create working groups who are engaged and committed to help carry out the solutions they helped design.

  • This isn’t just a handoff—I stay on to ensure execution sticks.

    For the first six months post-change, I provide ongoing coaching and facilitation support to troubleshoot challenges, reinforce new behaviors, and make sure your people actually succeed with their new way of working.

Examples of my past work.

let’s do this.

The first step is an informal chat!

During this call, we’ll get to know each other. Then you’ll tell me all about your goals and challenges, and I’ll tell you how I would approach them.

Services are available on a retainer or project basis, and each client receives a custom scope. We’ll decide on a way forward together, and I’ll formalize our agreements after the call.

If we need other experts on your challenge, I have a huge network of associate consultants we can bring in to staff any size engagement.